The premise of ________ models is that the power of a brand lies in what customers have seen, read, learned, thought, and felt about the brand over time.
A) functional-based brand equity
B) product-based brand equity
C) mission-driven brand equity
D) customer-based brand equity
E) service-based brand equity

Question

Quizplus · Accepted Answer

The premise of customer-based brand equity models is that the power of a brand lies in what customers have seen, read, learned, thought, and felt about the brand over time. These models focus on measuring customers' perceptions and attitudes towards the brand, as well as the relationships they have developed with the brand.

The Premise of ________ Models Is That the Power of a Brand