Which of the following costs that are likely to be lower if a marketer pursues an undifferentiated marketing approach?
A) administrative costs
B) service costs
C) advertising costs
D) pricing costs
E) management costs

Question

Quizplus · Accepted Answer

Undifferentiated marketing approach means reaching out to a larger audience with a single marketing communication plan. Therefore, the cost of creating different advertisements for different segments will be saved.

Which of the Following Costs That Are Likely to Be