A marketer is interested in segmenting a business market on ________ if the marketer intends to eventually segment the market based on loyalty and attitudes toward risk.
A) situational factors
B) personal characteristics
C) operating variables
D) purchasing approaches
E) demographics

Question

Quizplus · Accepted Answer

Personal characteristics are the most relevant for segmenting a market based on loyalty and attitudes toward risk, as these are inherently tied to individual behaviors and perceptions.

A Marketer Is Interested in Segmenting a Business Market on ________