If a buyer is loyal to two or three different brands of soap, this buyer's loyalty status can be described as being among the
A) shifting loyals.
B) switchers.
C) hard-core loyals.
D) split loyals.
E) anti-loyals.

Question

Quizplus · Accepted Answer

Split loyals refer to buyers who are loyal to multiple brands within a product category. In this case, the buyer is loyal to two or three different brands of soap, making them split loyals. Shifting loyals refer to buyers who frequently switch brands within a product category, while switchers refer to buyers who do not have any brand loyalty and often try different brands. Hard-core loyals are loyal to only one brand, while anti-loyals actively avoid a particular brand.

If a Buyer Is Loyal to Two or Three Different