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During Which Step of the Segmentation Process Would the Marketer

Question 52
Multiple Choice
arrowQuestion 52arrow
Multiple Choice

During which step of the segmentation process would the marketer group customers into segments based on similar needs and benefits sought by the customer in solving a particular consumption problem?

A) segment identification
B) segment attractiveness
C) needs-based segmentation
D) marketing-mix strategy
E) segment "acid test"

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