During which step of the segmentation process would the marketer group customers into segments based on similar needs and benefits sought by the customer in solving a particular consumption problem?
A) segment identification
B) segment attractiveness
C) needs-based segmentation
D) marketing-mix strategy
E) segment "acid test"

Question

Quizplus · Accepted Answer

Needs-based segmentation involves grouping customers into segments based on their similar needs and benefits sought in solving a consumption problem. This step is the foundation for further steps in the segmentation process, such as identifying segment size and determining segment attractiveness.

During Which Step of the Segmentation Process Would the Marketer