In evaluating different market segments, the firm must look at two factors: the segment's overall attractiveness and
A) the global nature of the product.
B) competition's strategies.
C) company's objectives and resources.
D) the product to be sold.
E) the purchasing process.

Question

Quizplus · Accepted Answer

The firm's objectives and resources must be considered along with the attractiveness of the market segment in order to determine if the segment is a good fit for the company. The other options may also be important, but they are not the primary factor in evaluating market segments.

In Evaluating Different Market Segments, the Firm Must Look at Two