If a market is segmented according to light, medium, and heavy product users, the marketer segmenting this market is using the ________ as the means to segment.
A) user status
B) benefit
C) buyer-readiness stage
D) usage rate
E) occasion

Question

Quizplus · Accepted Answer

The segmentation approach of light, medium, and heavy product users is based on the usage rate, which refers to how frequently customers use the product or service. Therefore, the correct answer is D) usage rate.

If a Market Is Segmented According to Light, Medium, and Heavy