According to the VALS 8-part typology segmentation system, ________ are considered to be elderly, passive people who are concerned about change. They are loyal to their favourite brands.
A) makers
B) experiencers
C) strivers
D) survivors
E) believers

Question

Quizplus · Accepted Answer

According to the VALS segmentation system, survivors are defined as elderly, passive individuals who resist change and are loyal to their preferred brands. The other options - makers, experiencers, strivers, and believers - do not fit this description.

According to the VALS 8-Part Typology Segmentation System, ________ Are