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A Marketer Is Interested in Segmenting a Business Market on ________

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Question 65
Multiple Choice
arrowQuestion 65arrow
Multiple Choice

A marketer is interested in segmenting a business market on ________ if the marketer intends to segment the market based on industries and geographical areas to serve.


A) situational factors
B) operating variables
C) demographic variables
D) purchasing approaches
E) personal characteristics

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