The most frequently cited shortcomings of current marketing plans, according to marketing executives, are lack of realism, insufficient competitive analysis, and a ________ focus.
A) profit
B) long-term
C) price
D) short-run
E) product

Question

Quizplus · Accepted Answer

The question mentions "shortcomings" of current marketing plans, and one of the possible options is "short-run" focus, which fits the context. The other options (profit, long-term, price, and product) may also be important factors, but they are not explicitly mentioned as frequently cited shortcomings in the question.

The Most Frequently Cited Shortcomings of Current Marketing Plans, According