The first step in the business unit strategic-planning process deals with which of the following?
A) goal formulation
B) program formulation
C) SWOT analysis
D) strategy formulation
E) business mission

Question

Quizplus · Accepted Answer

The first step in the business unit strategic-planning process is to establish or review the business mission, which is the purpose or reason for the organization's existence. This serves as a foundation for all subsequent strategic planning activities. Choices A, B, C, and D all come after the business mission has been established or reviewed.

The First Step in the Business Unit Strategic-Planning Process Deals