Holistic marketers achieve profitable growth by expanding customer share, building customer loyalty, and
A) training a stronger sales force.
B) mirroring the competition.
C) building better products.
D) increasing production capacity.
E) capturing customer lifetime value.

Question

Quizplus · Accepted Answer

Holistic marketers focus not only on acquiring new customers but also on retaining and increasing the value of existing customers. They achieve profitable growth by capturing customer lifetime value, which is the total projected revenue that will come from a customer over the course of their relationship with the company. By gaining a better understanding of customer needs, providing exceptional customer service, and continually adding value, holistic marketers can increase customer loyalty and ultimately drive more revenue from each customer.

Holistic Marketers Achieve Profitable Growth by Expanding Customer Share, Building