What master marketer is known for building a brand in a product area where no brand name had ever existed before?
A) IKEA
B) Intel
C) Molson
D) Canadian Tire
E) Virgin

Question

Quizplus · Accepted Answer

Intel is known for building a brand in the microprocessor industry, where previously no brand name had existed before. They successfully differentiated themselves from their competitors by promoting their high-quality products and focusing on the value of their brand.

What Master Marketer Is Known for Building a Brand in a Product