What is a benefit of a user persona?
A) Designers like them
B) They represent a real person
C) They help bring the user to life and can guide decision making
D) They are a fashionable new technique
Correct Answer:
Verified
Q13: The user frame of reference is useful
Q14: How is the ideological frame of reference
Q15: To launch a brand one needs to
Q16: What type of segmentation should one use
Q17: What considerations go into choosing a segment?
A)
Q19: User personas contain a number of things.
Q20: To avoid marketing myopia we should define
Q21: Some ideas are common to many brand
Q22: What is a simple test for determining
Q23: Once defined, what role does the brand
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