To avoid marketing myopia we should define our competitors in which of the following ways?
A) Those firms currently in our category
B) A historical analysis of our main competitors
C) According to the user frame of reference
D) According to key functional criteria

Question

Quizplus · Accepted Answer

To avoid marketing myopia, it's important to define competitors according to the user frame of reference. This approach focuses on understanding the needs and wants of the consumer, rather than limiting the view of competition to current direct competitors or historical data. It broadens the perspective to include any potential substitutes or alternatives from the consumer's viewpoint.

To Avoid Marketing Myopia We Should Define Our Competitors in Which