What is a simple test for determining a good idea for a brand position?
A) That it feels good to the team
B) That it has a workable opposite
C) It upsets no one
D) None of these

Name: What is a simple test for determining a good idea for a brand position? A) That it feels good to the team B) That it has a workable opposite C) It upsets no one D) None of these
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Question

Quizplus · Accepted Answer

A good brand position should have a workable opposite, indicating that it stands for something specific and differentiable in the market.

What Is a Simple Test for Determining a Good Idea