The user frame of reference is useful for making which key decisions?
A) Identifying the user need
B) Identifying competitors serving that need
C) Identifying relevant capabilities
D) All of these
Correct Answer:
Verified
Q8: What does positioning involve?
A) Defining the brand
Q9: After developing a position, you should launch
Q10: Positioning involves answering which of the following
Q11: A brand position must meet four tests.
Q12: Positioning research involves two key things -
Q14: How is the ideological frame of reference
Q15: To launch a brand one needs to
Q16: What type of segmentation should one use
Q17: What considerations go into choosing a segment?
A)
Q18: What is a benefit of a user
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