What type of value is not relevant for co-creation of brand meaning?
A) Linking value
B) Exchange value
C) Symbolic value
D) Value in use

Question

Quizplus · Accepted Answer

Exchange value refers to the transactional aspect of goods and services, focusing on the economic transaction rather than the collaborative or interpretive processes involved in co-creating brand meaning. Co-creation of brand meaning is more about the symbolic, linking, and usage aspects that create a deeper connection between the brand and its consumers.

What Type of Value Is Not Relevant for Co-Creation of Brand