A brand's strength is a function of how much the user knows about it. Which approach to branding does this represent?
A) Consumer-based
B) Personality
C) Economic
D) Relational

Question

Quizplus · Accepted Answer

The consumer-based approach to branding emphasizes the perceptions, attitudes, and behaviors of consumers towards a brand. It suggests that a brand's strength is determined by the consumer's knowledge and experience with the brand, aligning with the statement provided.

A Brand's Strength Is a Function of How Much the User