Which of the following statements is true?
A) Brands do not matter in B2B markets because buyers choose the cheapest option.
B) Branding in B2B is not relevant because B2B purchases are too complex when compared to B2C.
C) B2B buyers are solely motivated by rational concerns.
D) B2B buyers will buy brands because of the complexity of their needs.
Correct Answer:
Verified
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