Authenticity is believed to be essential to co-creation. Does this refer to ______.
A) that brand claims are true
B) the desire of millennials for simplicity
C) a sense that the brand feels true, to me
D) that only brands which have a social conscious will be successful

Question

Quizplus · Accepted Answer

Authenticity in co-creation refers to the personal connection and genuine feeling that a brand resonates with an individual, making it feel true to them personally.

Authenticity Is Believed to Be Essential to Co-Creation