The textbook suggests that the best approach a firm can take in responding to marketing environmental forces is
A) reactive.
B) proactive.
C) inactive.
D) active.
E) variable.

Question

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The Answer of The textbook suggests that the best approach a firm can take in responding to marketing environmental forces is
A) reactive.
B) proactive.
C) inactive.
D) active.
E) variable.

The Textbook Suggests That the Best Approach a Firm Can