Which of the following is not at the generic competitor level for Ford's Expedition sport utility vehicle?
A) Saturn SKY
B) Enterprise car rental
C) Harley Davidson motorcycle
D) Schwinn mountain bike
E) Taxi cab ride

Question

Quizplus · Accepted Answer

Saturn SKY is not a sport utility vehicle and therefore not a competitor at the same product level as Ford's Expedition SUV. The other options (Enterprise car rental, Harley Davidson motorcycle, Schwinn mountain bike, and taxi cab ride) are not direct competitors to the Ford Expedition but may compete for consumer spending in other ways (such as transportation services or recreational vehicles).

Which of the Following Is Not at the Generic Competitor