Marketers who attempt to influence and change the various environmental forces have a(n) ____ response to these forces.
A) reactive
B) inactive
C) variable
D) positive
E) proactive

Question

Quizplus · Accepted Answer

Marketers who attempt to influence and change the various environmental forces have a proactive response to these forces. They anticipate and take action to shape the environment rather than simply reacting to it. This approach allows companies to stay ahead of the competition and adapt to changes in the environment before they become threats.

Marketers Who Attempt to Influence and Change the Various Environmental