____ competitors are those that compete in the same product class, but their products have different features, benefits, and prices.
A) Total budget
B) Generic
C) Brand
D) Product
E) Price

Question

Quizplus · Accepted Answer

Competitors with different features, benefits, and prices refer to products competing within the same product class. Therefore, the best choice would be product. Total budget refers to competitors for a limited budget, generic competitors do not have unique features, brand competitors are based on consumer perception, and price competitors have similar products with similar features and benefits.

____ Competitors Are Those That Compete in the Same Product