Under a piggybacking agreement,which part of the marketing mix does the manufacturer cede control?
A)Product
B)Promotion
C)Pricing
D)Distribution

Question

Quizplus · Accepted Answer

Under a piggybacking agreement, the manufacturer cedes control over distribution. Piggybacking involves utilizing an existing distribution network to distribute a new product, with the agreement of the network owner. The manufacturer has control over product design, pricing, and promotional strategies in this scenario.

Under a Piggybacking Agreement,which Part of the Marketing Mix Does