For products with short shelf lives,
A)long channels are preferred.
B)direct sales agents are required.
C)short channels are preferred.
D)All of the above

Question

Quizplus · Accepted Answer

Short shelf life products have a limited time frame to be sold, and direct sales to the end consumer can be the most effective way to minimize the time products sit in inventory. Short channels that minimize the distance between the producer and the consumer are preferred for these types of products. Long channels, which involve multiple intermediaries, can lead to longer delivery times, inventory holding costs, and product spoilage. Direct sales agents may be useful for some products, but they are not always required.

For Products with Short Shelf Lives