When a company does not find channel partners with sufficient interest to pioneer new products,the company can resort to
A)smuggling.
B)countertrade.
C)piggybacking.
D)parallel imports.

Question

Quizplus · Accepted Answer

Piggybacking is a strategy whereby a company partners with another company that already has an established distribution network in place to introduce a new product. This allows the company to benefit from the partner's established customer base, logistics, and resources without having to create its own distribution network from scratch. This approach is often used when a company has difficulty finding channel partners with sufficient interest to pioneer new products. Smuggling, countertrade, and parallel imports are all illegal or unethical practices that carry significant legal and reputational risks.

When a Company Does Not Find Channel Partners with Sufficient