Dissatisfaction would likely lead to all of the following except
A) habitual purchase.
B) lost sales.
C) negative word of mouth.
D) complaints.
E) lower profits.
Correct Answer:
Verified
Q40: Post-decision dissonance is particularly likely to occur
Q41: Coca Cola is considered the "top dog"
Q42: Within the disconfirmation paradigm,_ are desired product
Q43: Performance can be either
A) affective or cognitive.
B)
Q44: The marketer will want to _ when
Q46: Satisfaction is critical because it leads to
A)
Q47: Within the disconfirmation paradigm,performance determines
A) consumers' perceptions
Q48: Ying was really frustrated with laundry detergent
Q49: Nathan was pleasantly surprised with his computer
Q50: Walnut Crest advertised to create expectations for
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