Nathan was pleasantly surprised with his computer game.It had better graphics than he expected and good replayability.This is an example of
A) positive disconfirmation.
B) negative disconfirmation.
C) subjective expected outcome.
D) reinforcement.
E) objective expected outcome.

Question

Quizplus · Accepted Answer

Nathan's experience of his computer game exceeding his expectations is an example of positive disconfirmation, where the actual product/service surpasses the customer's prior expectations.

Nathan Was Pleasantly Surprised with His Computer Game