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Coca Cola Is Considered the "Top Dog" in the Soft

Question 41

Multiple Choice

Coca Cola is considered the "top dog" in the soft drink product category.Coca Cola does not want its customers to even try Pepsi because


A) Pepsi does not taste as good and Coca Cola does not want its customers to be disappointed.
B) consumers may prefer Pepsi and switch brands.
C) the taste of a soft drink is ambiguous information.
D) Pepsi will attempt to block further exposure to the Coca Cola brand.
E) consumers will limit their learning because of high MAO.

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