For many years,consumers believed that Listerine prevents colds and that STP oil treatment improves engine performance because these claims could not be disconfirmed by usage.This is an example of consumers supporting hypotheses derived from advertising because
A) the memory for attributes is high.
B) the memory for brand evaluations is high.
C) there is a lack of postpurchase dissonance.
D) the motivation to process information is high.
E) the consumption experience is ambiguous.

Question

Quizplus · Accepted Answer

The consumption experience is ambiguous means that consumers might not be able to directly observe or measure the effect of the product (like preventing colds or improving engine performance), leading them to rely on advertising claims.

For Many Years,consumers Believed That Listerine Prevents Colds and That