Reference groups are a group of people
A) we go to when we want to increase our knowledge of social influence.
B) we compare ourselves to for information about ourselves.
C) who are experts to whom we can ask brand and product information.
D) who are subcultural groups.
E) who are friends or who can refer us to people who will help.

Question

Quizplus · Accepted Answer

Reference groups are groups that individuals compare themselves to for information about their own attitudes, values, and beliefs. These groups can have a significant impact on an individual's behavior and consumption patterns.

Reference Groups Are a Group of People