Prices tend to end in .99 mainly because this price
A) is the MSRPs suggestion.
B) is mandated by the MSRP.
C) enhances perception of product quality.
D) is perceived by consumers to be cheaper.
E) is the default by retail managers.

Question

Quizplus · Accepted Answer

Consumers perceive prices ending in .99 to be cheaper than rounded numbers, even though the price difference is minimal. This phenomenon is known as the "left-digit effect."

Prices Tend to End in