For many years Excedrin has developed marketing communications that stress how effective it is as a headache medicine.What type of marketing strategy is Excedrin using?
A) co-branding
B) product placement
C) product positioning
D) brand extension
E) perceptual mapping

Question

Quizplus · Accepted Answer

Excedrin is using product positioning, which is the practice of creating a specific image and perception of a product in the minds of consumers. In this case, Excedrin is positioning itself as a highly effective headache medicine in order to differentiate itself from other pain relievers on the market.

For Many Years Excedrin Has Developed Marketing Communications That Stress