To recognize and guard against misleading advertising,it is most important to
A) understand the acquisition process.
B) understand how consumers comprehend and categorize information.
C) target the market.
D) understand high-involvement consumer choice and judgment processes.
E) alter the memory formation process.

Question

Quizplus · Accepted Answer

Understanding how consumers comprehend and categorize information is important for recognizing and guarding against misleading advertising because misleading ads often use tactics such as vague or exaggerated language, incomplete information, or distracting visuals to confuse consumers and make false claims. By understanding how consumers process and interpret information, consumers can better evaluate the credibility of ads and avoid becoming misled.

To Recognize and Guard Against Misleading Advertising,it Is Most Important