Problem recognition occurs when we
A) form an attitude.
B) form affect toward an object.
C) expose ourselves to persuasive information.
D) realize that we have an unfulfilled need.
E) categorize information in a schematic framework.

Question

Quizplus · Accepted Answer

Problem recognition refers to the stage when a consumer realizes that they have an unfulfilled need or desire for a product or service. This can be triggered by various factors, such as a change in circumstances, a new experience, or a desire for self-improvement. The other options listed refer to different stages or processes involved in the consumer decision-making process, but they do not specifically relate to problem recognition.

Problem Recognition Occurs When We