All of the following are domains of consumer behavior except
A) the psychological core.
B) the process of making decisions.
C) the consumer's culture.
D) consumer behavior outcomes.
E) behavior within the firm.

Question

Quizplus · Accepted Answer

The domains of consumer behavior include the psychological core (motivation, perception, learning, and memory), the process of making decisions (problem recognition, information search, evaluation of alternatives, and decision-making), the consumer's culture (cultural, social, and personal factors influencing behavior), and consumer behavior outcomes (consumer satisfaction, loyalty, and word-of-mouth communication). "Behavior within the firm" is not considered a domain of consumer behavior.

All of the Following Are Domains of Consumer Behavior Except