In testing the consumption of tortilla chips,a company discovers that many consumers will eat an entire five-ounce bag in one sitting.What additional knowledge of consumers' usage could increase the company's sales?
A) New biodegradable packaging is developed to appeal to an environmentally conscious segment of consumers.
B) Humorous advertising campaign increases awareness of the brand.
C) Research shows that consumers will also eat a seven-ounce bag in one sitting.
D) Tests determine that increasing the size of the logo on the package better connects the product with advertisements.
E) Small drops in price bring large increases in sales.

Question

Quizplus · Accepted Answer

Knowing that consumers will also eat a seven-ounce bag in one sitting shows that there is potential for the company to increase their product size and potentially increase sales. This information allows the company to cater to consumers who are looking for a larger portion size, which could lead to more sales. The other options are not directly related to consumers' usage or preferences and do not provide information that would increase sales.

In Testing the Consumption of Tortilla Chips,a Company Discovers That