Even if consumers are exposed to information about a product,there must first be ____ in order for it to have an effect.
A) exposure
B) perception
C) ability
D) opportunity
E) a psychological core

Question

Quizplus · Accepted Answer

Perception refers to the process of interpreting and making sense of the information that is received through exposure. It is only through perception that the information can have an effect on the consumer's attitudes and behavior. Ability, opportunity, and a psychological core may all influence how the information is processed and responded to, but they are not the primary factor that determines whether exposure leads to an effect.

Even If Consumers Are Exposed to Information About a Product,there