Benjamin was exposed to an ad for a new brand of potato chips,but only motivation will lead him to
A) be exposed.
B) perception.
C) disposition.
D) pay attention.
E) the psychological core.

Question

Quizplus · Accepted Answer

Benjamin's exposure to the ad is not enough for him to be motivated to pay attention to it. Motivation is required for him to actively engage with the ad and potentially perceive, have a disposition towards, or be affected by the message conveyed by the ad.

Benjamin Was Exposed to an Ad for a New Brand