In the context of adopters who participate in the diffusion process,a difference between early adopters and the early majority is that the early majority are:
A)more likely to be opinion leaders.
B)less likely to extend the adoption process.
C)self-confident, and they rely less on group norms.
D)likely to collect more information and evaluate more brands.

Question

In the context of adopters who participate in the diffusion process,a difference between early adopters and the early majority is that the early majority are:
A)​more likely to be opinion leaders.
B)less likely to extend the adoption process.
C)self-confident, and they rely less on group norms.
D)​likely to collect more information and evaluate more brands.

Quizplus · Accepted Answer

The early majority tend to be more deliberate in their decision making and collect more information than early adopters. They are also likely to evaluate more brands before making a purchase. Option A is incorrect as early adopters are usually opinion leaders, and option B is incorrect as early majority may extend the adoption process depending on their level of involvement. Option C is incorrect as the early majority tends to rely more on group norms and social pressure compared to early adopters who are more likely to be independent thinkers.

In the Context of Adopters Who Participate in the Diffusion