In the context of adopters who participate in the diffusion process,which of the following statements is true of laggards?
A)They act as an important link in the process of diffusing ideas.
B)They are more likely to get their information from scientific sources and experts.
C)They act as influencers and begin the viral marketing chain.
D)They have the longest adoption time and the lowest socioeconomic status.

Question

In the context of adopters who participate in the diffusion process,which of the following statements is true of laggards?
A)​They act as an important link in the process of diffusing ideas.
B)They are more likely to get their information from scientific sources and experts.
C)They act as influencers and begin the viral marketing chain.
D)​They have the longest adoption time and the lowest socioeconomic status.

Quizplus · Accepted Answer

Laggards have the lowest socioeconomic status and the longest adoption time, which means they are the last group to adopt an innovation. They are not influencers or the beginning of the viral marketing chain. They also do not get their information from scientific sources and experts as they tend to rely more on traditional information sources such as word-of-mouth recommendations from family and friends. Therefore, option D is the correct answer.

In the Context of Adopters Who Participate in the Diffusion