In the context of the rate of adoption,relative advantage is defined as the degree to which:
A)a product is perceived as superior to existing substitutes.
B)a new product is consistent with existing values and product knowledge, past experiences, and current needs.
C)the benefits of using a product can be communicated to target customers.
D)a product can be tried on a limited basis.

Question

In the context of the rate of adoption,relative advantage is defined as the degree to which:
A)​a product is perceived as superior to existing substitutes.
B)a new product is consistent with existing values and product knowledge, past experiences, and current needs.
C)the benefits of using a product can be communicated to target customers.
D)​a product can be tried on a limited basis.

Quizplus · Accepted Answer

Relative advantage is defined as the degree to which a product is perceived as superior to existing substitutes. This means that customers are more likely to adopt a new product if they believe it is better than what they are currently using.

In the Context of the Rate of Adoption,relative Advantage Is