In the context of the new-product development process,the decision to market a product is made during _____.
A)commercialization
B)test marketing
C)the development stage
D)the business analysis stage

Question

In the context of the new-product development process,the decision to market a product is made during _____.
A)​commercialization
B)test marketing
C)the development stage
D)​the business analysis stage

Quizplus · Accepted Answer

The commercialization stage is the final stage of the new-product development process, during which the decision to launch and market the product is made. At this stage, the product has undergone development, testing, business analysis, and any necessary modifications or adjustments to ensure its success in the market. Therefore, the correct answer is (A) commercialization.

In the Context of the New-Product Development Process,the Decision to Market