Which of the following is the most important factor in successful new-product introduction?
A)The features of the new product should be similar to its substitutes in the market.
B)The product should not be developed using crowdsourcing.
C)The new product should be priced lower than other products in the same category.
D)The new product should deliver a meaningful and perceivable benefit to a sizable number of people.

Question

Which of the following is the most important factor in successful new-product introduction?
A)​The features of the new product should be similar to its substitutes in the market.
B)The product should not be developed using crowdsourcing.
C)The new product should be priced lower than other products in the same category.
D)​The new product should deliver a meaningful and perceivable benefit to a sizable number of people.

Quizplus · Accepted Answer

The most important factor in successful new-product introduction is that the new product should deliver a meaningful and perceivable benefit to a sizable number of people. This is because customers are more likely to adopt a new product that provides value and meets their needs. While pricing and similarity to substitutes in the market are also important factors, they are not as crucial as delivering a meaningful benefit to the target market. Crowdsourcing can be an effective method for product development if done properly.

Which of the Following Is the Most Important Factor in Successful