Which of the following is the most effective emotional appeal?
A)For a limited time you will receive our employee discount on any new General Motors vehicle.
B)Surround yourself in the uncompromising safety and luxury of a Lincoln because you've earned it.
C)Purchase a Jeep today, and you will receive a $1,500 college savings bond for tomorrow.
D)Save now and save later. With its low sticker price and great gas mileage, this Focus hybrid is a best buy.

Question

Quizplus · Accepted Answer

Option B effectively uses emotional appeal by suggesting a reward for the consumer's hard work, implying a sense of achievement and luxury that resonates on an emotional level.

Which of the Following Is the Most Effective Emotional Appeal