An effective direct-mail sales letter
A)uses only rational appeals.
B)uses only emotional appeals.
C)presents information completely, using a personalized tone.
D)is designed for a general audience.

Question

Quizplus · Accepted Answer

Effective direct-mail sales letters often present information in a complete and personalized manner to connect with the recipient and make the message more compelling. This approach can include both rational and emotional appeals tailored to the specific audience, rather than a one-size-fits-all message.

An Effective Direct-Mail Sales Letter