You must write a sales message to prospective customers. What should you do in the opening of your sales message?
A)Offer something valuable, promise a benefit to the reader, or use some other technique to gain your reader's attention.
B)Convince your reader of the superiority of the product or service being sold.
C)Motivate your reader to take action.
D)Promise an incentive for responding by a specific date.

Question

Quizplus · Accepted Answer

The opening of a sales message should grab the reader's attention by offering something valuable or promising a benefit, which encourages them to continue reading. Convincing the reader of the product's superiority, motivating action, and promising incentives are typically parts of the message body or conclusion, not the opening.

You Must Write a Sales Message to Prospective Customers