In consumer psychology, the term shrinkage refers to ____.
A)the tendency for consumers to devalue products once they own them
B)the tendency for consumers to overanalyze, and overjustify, their purchases
C)the tendency for consumers to devalue products that they consider but do not end up buying
D)a company's loss of money or inventory as a result of shoplifting or employee theft

Question

Quizplus · Accepted Answer

Shrinkage in a retail context refers to the loss of inventory that can occur from a variety of factors including shoplifting, employee theft, or other errors, rather than changes in consumer perceptions or behaviors towards products.

In Consumer Psychology, the Term Shrinkage Refers to ____